Banana Cream Pie Crumbl Cookie

  • Post author:
  • Post category:Cream

Banana cream pie with vanilla wafers is made with a delicious cookie crust, a smooth and sweet vanilla pudding custard filling and fresh bananas topped with whipped cream! These cream and banana cookies really have the same flavor of a banana cream pie!

The chill time for the vanilla pudding will help it set up so the topping will sit on the cookies nicely. Whip up the heavy cream. Don’t use cool whip.

You can freeze the cookie dough or the plain cookies, however, I wouldn’t freeze the vanilla pudding topping or any of the banana cream pie pudding cookies that have the vanilla pudding topping on top.
You can use a food processor to get the Nilla wafer crumbs. Or you can place them in a ziplock bag and use a rolling pin to crush them. You just want them in a fine crumb.Turning pies into cookies is one of my favorite things! The flavors are amazing! Behold my Boston Cream Pie Cookies, French Silk Pie Cookies and Crumbl Key Lime Pie Cookies! If those don’t knock your socks off, then let’s make some real pies :). Or you can try my Magnolia Bakery Banana Pudding recipe!

To complete the subscription process, please click the link in the email I just sent you. If you did not receive an email check your spam folder. Otherwise, add [email protected] to your address book and try again.
It could be that you didn’t have the right vanilla pudding mix. There’s a cook and serve option that won’t give you the same results as the instant pudding. You also want to be sure the water you use is cold. Make sure to chill it for at least an hour. Finally, you’ll want the heavy cream to be whipped up into stiff peaks so it will hold its shape.

The Nilla cookies, if undecorated, can be stored in a ziplock bag at room temperature for 2-3 days or in the fridge for 3-4 days. If topped with the banana and vanilla pudding, best to enjoy within the 24-36 hours as instructed above. (And of course, stored in the fridge).
These are the best Banana Cream Pie Cookies because the cookie base is made with Nilla Wafer cookie crumbs, the filling is made with vanilla instant pudding and whipped cream for a light and fluffy texture, and there’s a layer of fresh bananas in the middle! I mean, if that isn’t Banana Cream Pie in cookie form I don’t know what is!

Yes. It’s traditionally a custard pie which means egg yolks are whipped and tempered (which means to slowly heat up). This cream pie cookies recipe uses a shortcut recipe for the filling so you don’t have any cooking or any eggs.
The indent will give you a nice area for the banana slices to sit so they don’t slide off the cookie. Don’t push down too much, you don’t want the bottom of the indentation to be super thin or else it will be crispy and you’ll lose any of that soft cookie texture from removing the cookies from the oven at the most precise time! 🙂And finally, we’ll offer you plenty of other delicious options from companies that offer gluten-free cookies and other treats for those with dietary restrictions or preferences.

How unhealthy are Crumbl Cookies?
So each cookie has 76 grams (18 teaspoons) of added sugar—about 1½ times a day’s max. That comes with a hefty 16 grams of saturated fat and 760 calories. As for Crumbl’s other flavors, they rotate weekly. But judging by recent menus, most are in the same ballpark: roughly 700 to 800 calories apiece.
If you’re really craving a Crumbl cookie and feeling frustrated that you can’t enjoy one due to a gluten allergy, intolerance or dietary preference, maybe you can make one at home! Although Crumbl hasn’t brought many treats to the table that are suitable for dietary restrictions, you still have lots of options. From ordering treats on Goldbelly to making your own Crumbl copycat recipes, go forth and indulge! If you’re looking for vegan treats, be sure to check out the 10 Best Bakeries To Order Vegan Cakes & Desserts Online For Delivery. Goldbelly is another great resource to shop online for vegan desserts that can be shipped nationwide.Crumbl Cookies is a popular chain of cookie shops known for its decadent and delicious cookies. With a wide range of flavors and options, Crumbl has become a go-to destination for cookie lovers across the United States.

Many Crumbl cookie flavors are nut-free and don’t contain nut allergens. But remember, the open-concept kitchens mean that nut products and ingredients are stored and used throughout the stores … possibly right next to that nut-free cookie!
The unfortunate answer is that Crumbl currently does not offer gluten-free cookies on a regular basis. They may offer a gluten-free flavor option on occasion, but it is rare to see a GF cookie on the menu. In fact, they also don’t offer keto, dairy-free, vegan or kosher cookies either.Hi, I’m Micky – Welcome to The Three Snackateers! Here you’ll find reviews and gift guides to discover the best foods to order online, the trendiest bakeries and restaurants to visit, the newest snacks in stores and some recipes too! Read More… In 2022, Crumbl announced they had revamped their beloved pink sugar cookie recipe. And much to the dismay of those with nut allergies, they changed the recipe to include almond extract. In this article, we’ll explain why Crumbl doesn’t offer more treats that are safe for allergy and dietary restrictions. We’ll also answer some FAQs on specific ingredients.Check out these 50+ Copycat Crumbl Cookie Recipes. Near the bottom of the article, you’ll find a nice selection of gluten-free Copycat Crumbl recipes – everything from their classic sugar cookie to an Oreo brownie GF cookie!

It’s always best to check the nutritional information on any cookie flavor on the Crumbl website, but these general rules apply to cookies with marshmallows:
If you’re looking for nut-free cookies and other treats, a great alternative is to check out the nut-free selections from Goldbelly. From cookies and cakes to ice cream and babka, you’ll find a huge variety of nut-free treats from across the US that can be delivered straight to your door. This means when you walk into a Crumbl location you can see the kitchen and the cookies being mixed, baked, frosted, and decorated right in front of you. The company founders were well aware of the fact that anyone can bake yummy cookies right in their own kitchen, so they had to offer something spectacular. That’s why the chain puts a lot of work into R&D to come up with unique creations inspired by candy, cakes, and all kinds of foods. The cookie company’s delicious recipes and use of tech have led to its rapid expansion making its business model as impressive as its classic milk chocolate chip. Let’s take a deeper dive into the company’s cookie kingdom with 12 things you might not know about Crumbl.The stores were fined thousands of dollars collectively totaling about $58,000. Crumbl’s website currently states that you must be 16 or older in order to be employed at its stores. Crumbl also offers seasonal and holiday lineups of confections. Some locations even have a Mystery Cookie where each franchise can offer a secret flavor of their choice. You can use the website’s cookie map to find out what the Mystery Cookie is at your neighborhood shop. Pairing them together to make the ultimate ice cream sandwich is highly encouraged. In fact, customers say both products go hand-in-hand. “I think the Crumbl Cream is really just meant to compliment the cookies. It’s like it is a lighter ice cream as to avoid an absolute sugar overload. Sure, super sugary ice cream would be way better, but light ice cream does make sense to an extent,” one Redditor commented.These inventive recipes are what make Crumbl stand out among all other purveyors of baked goods. It helped the business to really elevate its products and made the chain an industry leader while solidifying the brand in the minds of customers. The company’s loyalty program, POS system, mobile app, and ticketing systems were built from scratch. When COVID hit, the company’s engineers came up with tech that would allow orders to be placed for curbside pick-up within two weeks. Crumbl also has a Crew App that updates recipes for all of its bakers and tracks data points, like how many cookies each baker makes, how long it took to produce an order, labor costs, and revenue. Franchises can also use this info to see how they measure up against other locations and find out where they need to make improvements. “When we had our first cookie, we baked it and it was like a pancake, a huge, flat … And we looked at each other and we’re like, ‘Oh my goodness, this is not good,'” McGowan told Mashed.”No matter how big the brand becomes, Crumbl is a family-owned business and is proud to contribute to the livelihoods of its thousands of local franchise partners, managers, and bakers,” the company promises on its website.

Despite the many failed attempts, the founders didn’t give up and kept trying until they finally found a recipe that they were happy with. But they didn’t come across their eventual success all on their own; they spent a lot of time asking people to test their recipes in order to get feedback. That’s how they wound up with “the world’s best chocolate chip cookie.”
The company’s founders likened the Crumbl box to a flower box. It’s difficult to describe how a pretty box filled with perfectly positioned flowers or cookies makes you feel, but you don’t have to use words when you can just snap a photo of it for the ‘gram. University students came up with several prototypes for Crumbl and the company then took the favorite boxes and let its customers vote on their favorite.

Hemsley says the weekly cookie drop helps to “keep people excited, coming back for more.” Some recipes get repeated every two to three months but you never know when that will be. “You can only get them for that week and if you miss out, you don’t know when they’re going to come back,” McGowan said.”Our cookies are meant to be cut in fours or into eighths and you bring your friends together and you’re taste-testing those new flavors that are out that week, and you’re sharing your thoughts and your feedback, or you’re jumping on TikTok and leaving a rating review,” Hemsley told Mashed. A manager revealed on Reddit that there’s no way for employees to actually know the exact recipe. This is because there are a certain amount of fresh ingredients employees use to make freshly baked cookies everyday. However, the final ingredients come in what is referred to as “packets,” which contain secret ingredients to conceal the full recipe. You can, however, still find copycat recipes for Crumbl Cookies online. “We were deeply disappointed to learn that a small number of our franchised locations were found to be in violation of these laws,” the company said in a statement to ABC 4. ” We apologize to any of our franchisees’ employees who may have been affected by this situation and want to assure the public that we are committed to upholding the highest standards of integrity and compliance at every Crumbl location.””Sawyer and his team and everyone just started working on all these different unique flavors, whether you get waffle, with syrup on top of the cookie, and just all these extremely fun flavors that really resonated with people on TikTok and all things like that,” McGowan said.”We’re cousins and so our families have loved baking and stuff growing up. And so we’re like, ‘Let’s just do something really cool and we’re going to do cookies.’ When we got started, we didn’t know anything about baking. So we didn’t even know how to mix properly, we didn’t own any recipes,” McGowan said in an interview with Mashed.

What is Crumbl cookie cream?
Crumbl Cream uses a high. end premium cream with fresh mix ins 🍫🍯 and. swirls to create bold new flavors — every bite is. gourmet ✨ and of the highest quality.
The company’s website notes that a single serving size is ¼ of a cookie. The idea is to buy a box of different flavors and cut them into fours so that you can taste all of them. The company even sells an $8 plastic cutter that will divvy them up into equal parts.Since the pair didn’t have any professional baking experience, they hired people to teach them how to mix, bake, and make the cookies they dreamed up in their minds. Hemsley was still in college at Utah State University when the business was started. His mom was originally going to join the cousins in their business endeavor but opted out to spend time with her grandchildren. After seeing what a success the first location was, she jumped back on board to help grow the business and opened its first franchise.

To ensure the chain’s continued success, Crumbl still uses this testing and feedback process today on all of its cookies. In fact, certain locations serve as testing facilities where customers can try new flavors to see if they are good enough to be put on the nationwide menu. These flavors are referred to as a “Cookie in Testing.”
With Crumb Loyalty, you’ll get one “Crumb” for every dollar you spend. Catering orders are a bit different and earn you a single point for every $2 you spend. Once you earn 100 Crumbs, you get $10 in Crumbl Cash you can use towards a new purchase. Shipping orders are excluded. The app will also give you a heads up about Double Crumb Days where you can score extra Crumbs. The company also likes to make sure customers feel special on their birthdays with a free cookie every year on their big day.

The first Crumbl Cookies store was opened in Logan, Utah, in 2017 and only served freshly-baked milk chocolate chip cookies, which were available for pick up or delivery. Now there are more than 600 locations throughout 47 states. The cookie conglomerate has also added shipping and catering to its offering. Restaurant Business has even deemed Crumbl as one of “America’s fastest-growing chains.”
In addition to cookies and ice cream, the chain is also in the merchandise business. You’ll find all sorts of cool branded products from sweatshirts, beach towels, wrapping paper, hats, and cozy blankets from its merch shop.Crumbl cookies are baked fresh at each location every day and come in luxuriously high-end flavors like French silk pie, Kentucky butter cake, or New York cheesecake. You can grab a single cookie, but where’s the fun in that? You’ll definitely want to try them all; that’s why the chain offers boxes of four, six, or 12. Discovering and creating a new recipe can be as simple as the melding of two flavors in my imagination, or a conversation or simply from eating something as simple as blueberry pancakes and realizing that it would be better as a cookie. Whatever the source: life, literature or love for food, I labor over the flavor pairings until I’ve created the ultimate flavor profile. Little did I know that almost 30 years ago when I sought to earn extra money that I was learning the building blocks of commerce and teetering on the precipice of something sweet.

I believe that Crumbles helped to keep me focused, off the street and placed me on a pathway to success. As such, Crumbles continues to give back to urban communities and charitable organizations that seek to encourage and empower at-risk youth and minorities with a bent towards entrepreneurship.
Crumbles recipes are a mélange of flavors and spices that draw from my many travels, life experiences and a love of literature that yield taste experiences that are second to none.Crumbles’ history is steeped in my youth and flavored by my past. Its origins began when I was only 14 and looking to earn money as most kids do. Instead of just earning a wage I created a company. A cookie company that over the years has grown as I’ve grown. From its humble beginnings in our basement kitchen, offering chocolate chip and oatmeal raisin cookies, to its present iteration of gourmet cookies infused with whiskey, such as The Hemingway, a whiskey and toffee cookie, which has become the hallmark of Crumbles today.

Why not! While the alcohol does bake off the flavors from the barrel remain. All the profiling from the charred oak wood, extracting the grains used. All this creates wonderful robust sugars, coconut, vanilla and sweet flavors that remain in our cookies.
My goals for Crumbles is all about high-quality ingredients making unique and cookie profiles with great taste, real ingredients, and sophisticated flavor that yield a sweet experience.

Why is cookie Crumbl so popular?
Crumbl Is Popular Because of Social Media Instead of relying on recipe knowhow, the two leaned into social media as the vehicle that could make the company successful.
The Hemingway is our signature cookie and was created because I first sought to create a cookie that was meant for adults but could be enjoyed by anyone. With a glass of Whiskey in hand, I stood creating a batch of cookies and I questioned what would make them better. Staring at the glass in my hand I paused. Before I knew it I was pouring the whiskey into the batter. I then added toffee. And the rest as they say is history. The Hemingway was born.

A muffin-flavored cookie. The blueberry muffin Crumbl cookie is only about 480 calories. It’s a sumptuous blueberry cookie topped with creative blueberry muffin crumbs.
Let’s face it, cookies are hardly healthy. Crumbl prides themselves in having particularly sumptuous cookies, all of which contain butter, dairy, and wheat. So you know you’ll get a truly delicious cookie experience. Some of the top flavors include their original chewy milk chocolate chip, dulce de leche, cake batter, buckeye brownie, maple oatmeal, classic pink sugar, and even a mystery flavor. Further down in this article we’ll cover a base recipe that will get you a close copy of Crumbl cookies. You can then experiment with flavors and toppings.

At 320 calories per cookie, this was one of the lowest-calorie options we could find. The pumpkin chocolate chip is essentially a classic chocolate chip cookie, but with pumpkin. It’s a definite seasonal favorite and surprisingly somewhat healthy.

If you’ve ever had a disappointing cookie, you’ll probably know just what was wrong with it. If you’ve ever had a Crumbl cookie, you’ll know why no other cookie could possibly be right again.

Another classic, the milk chocolate chip cookie is Crumbl’s original recipe that started everything. It’s a warm, gooey cookie filled with big milk chocolate chips. Comfort in the shape of a cookie.
You could make your own ice cream entirely from scratch. Alternatively, you could buy the best vanilla ice cream you can find and cover it in your own copycat Crumbl cookies. Or have a gooey, warm chocolate cookie straight from the oven topped with some vanilla ice cream and extra cookie crumbs.

Do Crumbl cookies have alcohol in them?
From its humble beginnings in our basement kitchen, offering chocolate chip and oatmeal raisin cookies, to its present iteration of gourmet cookies infused with whiskey, such as The Hemingway, a whiskey and toffee cookie, which has become the hallmark of Crumbles today.
This classic peanut butter cookie is 480 calories and reasonably healthy too. Peanut butter is loaded with vitamin E, iron, vitamin B6, magnesium, and selenium. So it’s a cookie that’s also kind of good for you.

What happened with Crumbl cookies?
The initial lawsuit filed by Crumbl in 2022 spawned what’s known as the Utah Cookie Wars. The lawsuit focused on trademark infringement. KSL TV 5 reported, “Crumbl Cookies claims that Crave Cookies and Dirty Dough have similar logos and packaging to their own.
This means even if they did have vegan cookies, the dough could potentially contain traces of eggs and dairy. Follow our easy recipe below along with the tips to make them vegan.With that said, we’ve collated some of the cookies with the lowest calorie counts. If you’re following a diet but still want a Crumbl cookie, these are the ones to go for.Crumbl cookies are regularly tested by consumers. The aim is to serve the ‘world’s best cookies’ as they say themselves. It started with a humble chocolate chip cookie and has since grown to include more than 250 flavors.The idea behind this concept is to keep you coming back for more. Unusual flavors such as the mystery cookie, Biscoff cookies, and candy egg cookies will also have you wanting to experiment with your own Crumbl cookie recipe.Add a dash of neon pink food coloring and whisk until you get a light, fluffy Crumbl cookie copycat frosting. Substitute the milk with water for a dairy free option.

Crumbl cookies change flavor each week. They rotate so you only ever have a choice of six cookie flavors at a time. This gives you the option to regularly try something new.
By far the most unusual cookie flavor anyone has ever come up with, not just Crumbl: The Almost Everything Bagel cookie. It’s a cookie coated in seed mix and topped with cream cheese. Weird, but delicious.Crumbl’s menu rotates through different flavors each week. Their gourmet cookies each go through vigorous recipe testing before they’re available to buy.

Best of all, if you don’t have a Crumbl store near you, it’s pretty easy to copy them. This way, you can enjoy America’s best-loved cookies at home, and get creative with the flavors too. Be warned, though, it’s hard to outshine them on creativity, as you’ll see below.

Ideally don’t cut out all of the butter content in the recipe, but replace half with an equal weight in the substitute. For instance ½ cup of butter with ½ cup of pumpkin puree.
You may be wanting a lower calorie and lower fat alternative to adding butter to your cookies. In this case, we recommend unsweetened apple sauce, canned pumpkin puree or mashed bananas. The name gives it away: The triple chocolate chip Crumbl cookie features a mix of semi-sweet, white, and milk chocolate chunks. It’s a warm cookie, so you’ll get lovely gooey chocolate oozing out as you bite into it. Crumbl cookies are delicious morsels crafted with the people who love them in mind. They were first introduced in Logan, Utah, in 2017 by two cousins. What makes Crumbl cookies different is that they’re sweeter and chewier than other brands. But what makes them truly unique is the process that goes into their making.

Is Crumbl a girlfriend?
The unfortunate answer is that Crumbl currently does not offer gluten-free cookies on a regular basis. They may offer a gluten-free flavor option on occasion, but it is rare to see a GF cookie on the menu. In fact, they also don’t offer keto, dairy-free, vegan or kosher cookies either.
It’s worth mentioning the original milk chocolate chip Crumbl cookie again because it really is that good. A simple buttery cookie filled to the brim with sweet milk chocolate chunks. Delicious.

Fighting for first place on the unusual list is Crumbl’s chocolate potato chip cookie. This savory-sweet cookie is filled with semi-sweet chocolate chips and coconut. It’s then rolled in a mix of butter pretzels and crushed potato chips for the ultimate sweet yet salty treat.

This one isn’t as weird as the rest, but very creative. It’s a sugar cookie coated in eggnog buttercream frosting. It’s finished off with a sprinkling of ground nutmeg for a perfect seasonal treat.
One of the most popular Crumbl cookie flavors you can get is birthday cake. Of course it tastes just like good old-fashioned vanilla birthday cake. This cookie features cream cheese frosting and sprinkles.

Cookies and chocolate go together in most peoples’ minds. Below, we’ve compiled the top 5 Crumbl cookies with the most chocolate content. These are gooey treats that will really satisfy your sweet tooth.
A delicious cookie base made of regular chocolate and oreos. This cookie is coated in vanilla cream cheese frosting and oreo bits. If you’re an oreo fan, this one should be on your list.Crumbl keep creating new, inventive cookie flavors all the time. Here is a list of the most notable flavors we’ve been able to find to date, plus a complete list of everything they’ve created so far in alphabetical order.

If you sometimes prefer the batter over the final baked cake, this cookie is for you. It’s a cake batter flavored-cookie with cake batter cream cheese frosting. There are tiny cake batter balls throughout as well.
An ooey-gooey classic: This warm butter cookie is chock-full of milk chocolate chips. It’s the original classic Crumbl cookie and still hugely popular today.This is where Crumbl cookies really shine. With over 250 flavors and counting, Crumbl have managed to come up with some very unusual and even strange flavors. Don’t worry though, they’re all delicious. Below are some of the most out there options to try.

This chilled sugar cookie bursts with fragrant vanilla. It’s the classic cookie you’ve always dreamed of, frosted with pink almond-flavored icing. Fortunately, this one’s always available. There are just two classic flavors you can always buy at any Crumbl Cookie. The other four rotate each week. So you’ll get something different from their list of 250 flavors and counting every time you visit. At 440 calories this cookie is reasonably low in calories and very fun at the same time. IT’s a simple sugar cookie with sprinkles throughout, making it a great addition to birthday parties.Eggs should ideally be replaced with aquafaba, made from chickpea water. This will render the most similar result, though ground flax seeds and mashed banana are also good choices.

The fruit pizza cookie isn’t actually a pizza, thankfully. It’s a delightful sugar cookie coated in cream cheese frosting and topped with fruit. It’s a very creative take on a smaller dessert pizza.
Tarteletteblog is a property of 4pub GmbH, a global media outlet. We have specialized in the operation of high-quality editorial online portals and always report independently.Vegan butter is probably the first choice to replace regular butter. Coconut oil and nut butters are great options too and will also offer some additional flavoring.

Crumbl cookies all contain a base mixture of eggs, milk, flour, sugar, and vanilla extract. The rest is more or less up to the Crumbl bakers and your imagination.

Does Crumbl cookie banana cream pie need to be refrigerated?
These cookies are best served chilled – cover and store in the refrigerator until ready to serve. Banana Cream Pie Cookies can be stored in an air-tight container in the refrigerator for up to 4 days. Cached
Fortunately there are plenty of gluten free flour brands that offer self-raising alternatives. In this instance, just pick your favorite gluten free self-raising flour and add the rest of the ingredients as indicated.Crumbl don’t offer gluten and dairy-free cookies as part of their menu. Cross-contamination may always occur in their kitchens, and the base recipe always contains milk and wheat.

Another readily-copied recipe, the strawberry cheesecake Crumbl cookie features a chilled graham cracker base. It’s coated in vanilla cream cheese frosting and fruity strawberry jam.

Now you know the top flavors Crumbl bakes, you can have a go at making your own. This recipe is a simple way to get a pretty close copy to Crumbl’s own delicious cookies. Leave out the chocolate chips and experiment with some of our clever tips below for other flavors and healthier options.
This is a cinnamon sugar cookie with a simple vanilla cream cheese glaze and cinnamon toast crunch pieces. It’s surprisingly low in calories at 480 calories per cookie.If you have your heart set on Crumbl’s classic pink sugar cookie frosting, it’s actually quite easy to replicate. Just mix ½ cup of softened butter, 3 cups of powdered sugar, 1-3 tablespoons of milk, and a teaspoon of almond extract.

It’s hard to choose the all time best Crumbl cookie flavors, especially since they change every week. Below are some of the top-rated cookies that have customers coming back time and time again. These are also among the most frequently copied recipes. More on that below.
After completion, every text is checked by (at least) one other editor for the correctness of spelling and content. Our highest goal is to provide information you can rely on.A great gluten free alternative to self raising flour is rice flour. Plain rice flour has a very subtle taste of rice and generally bakes well, but is a little more dense than ordinary flour.

“Since opening its doors three years ago, Crumbl has expanded to over 600+ bakeries in 47 states nationwide, making it the fastest-growing cookie company in the nation,” boasts the chain’s website.
Our free Healthy Tips newsletter offers a peek at what Nutrition Action subscribers get—scrupulously researched advice about foods, ingredients, and supplements of all kinds, plus staying healthy, exercise, and more.This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies.

How long does pie last unrefrigerated?
If a pie contains eggs or dairy products, it should be stored in the refrigerator and not left out at room temperature for more than two hours. Pies that do not contain dairy products, such as fruit pies can be stored, loosely covered at room temperature for up to two days.
What if you do not have the butter emulsion? Is there some kind of substitute or are we able to leave this out? I cannot find it anywhere and really wanted to make these today.

What is Crumbl cookies secret?
Crumbl cookie recipes are top secret A manager revealed on Reddit that there’s no way for employees to actually know the exact recipe. This is because there are a certain amount of fresh ingredients employees use to make freshly baked cookies everyday.
Both trademark cases are ongoing. In the meantime, Crumbl continues to dominate the cookie market, selling more and more of its pricey cookies of dubious quality—and customers are still posting about them all over the internet.Although Crumbl review videos are nearly everywhere, I have yet to see one in which the creator actually eats the entire cookie. Some reviewers, like Youtuber Sinjin Drowning, have a hard time making it through more than one bite. As one Redditor commented, “a gourmet dessert should taste like more than just sugar.” As McGowan told the Times, neither he nor Hemsley had any baking experience when they set out to develop and test recipes for Crumbl in 2017. “We thought, ‘How hard could this be?” he said. Instead of relying on recipe knowhow, the two leaned into social media as the vehicle that could make the company successful. They bet big on TikTok, where the company now has six million followers (more than Taco Bell and Starbucks combined). In 2018, it began announcing new flavors every week in reality competition promo-style videos using tight closeups, quick cuts, dramatic EDM soundtracks, and slow motion. The momentum Crumbl created on social media can’t even be derailed by negative press. The goodwill around the company was stress-tested when allegations of child labor law violations in six states went public late last year. Eleven of Crumbl’s locations faced fines of nearly $60,000 for allowing 46 underage employees to work more hours than legal or use machinery that they’re not legally permitted to operate. At the time, the company responded saying, “We take any violation of federal labor laws very seriously. We were deeply disappointed to learn that a small number of our franchised locations were found to be in violation of these laws.”This model of weekly menu refreshes not only built anticipation, but it also gave content creators new fodder each week to engage with the brand. These videos, featuring the particularly telegenic cookies in slow break-in-half closeups and quick-fire reviews the internet loves, put Crumbl’s hype machine into overdrive. The #CrumblCookies tag currently has 3.4 billion views, and social media accounts built solely to review Crumbl flavors have sprung up on Instagram and TikTok.Yes, people should be allowed to like what they like, but we’ve seen this model play out before. Overhyped food brands, usually bolstered by a strong following or a huge viral moment, put expensive price tags on average food. MrBeast’s burger spot, for instance, is, at best, mid. The same can be said about Salt Bae’s restaurant empire, which both serves a gimmicky menu and allegedly treats employees badly. Even Baked by Melissa, the tiny cupcake bakery and internet darling of the mid-aughts, was…just fine. Nevertheless, all of these spots remain open. Crumbl’s cookies, both hated and popular, are perhaps a signpost on the winding road of our current food hype cycle—turn back now before it’s too late.Crumbl, for its part, is aware of the criticisms. In a video called “Crumbl CEO Reads Reddit Comments,” McGowan responds to one comment (“ya cookies suck”) saying, “Why are you on Reddit commenting on our cookies? You know you’ve been eating those cookies every single week.”

The thing about cookies is that it’s actually pretty difficult to make one that’s downright bad. If you’re throwing together sugar, eggs, butter, and chocolate, it probably won’t taste completely terrible. That’s how I would frame Crumbl’s success: The company has created cookies that photograph well, and that are highly anticipated. But, in the end, it’s quite widely acknowledged that the cookies are not amazing. Not even great—good is generous, and okay is a stretch!

What is the most liked Crumbl cookie flavor?
birthday cake One of the most popular Crumbl cookie flavors you can get is birthday cake. Of course it tastes just like good old-fashioned vanilla birthday cake. This cookie features cream cheese frosting and sprinkles.
A Crumbl cookie isn’t just any $5 cookie—it’s a $5 cookie you line up for. The company, founded in 2017 by cousins Sawyer Hemsley and Jason McGowan, was recently deemed the fastest-growing chain of dessert shops in the US by The New York Times. The big contradiction of the cookie empire, which has more than 750 locations nationwide: The cookies are, by many accounts, spectacularly bad.

Whether or not the cookies are good (although, again, many customers say they are not), Crumbl has built a fanbase selling its enormous cookies. But the dissonance between its success and many negative reviews points to an emerging trend in food culture: Viral success and internet clout can grant chefs, restaurants, and businesses exposure/visibility—regardless of quality.Crumbl is popular on social media for its rotating cookie menu, which changes weekly and features flavors like cotton candy, snickerdoodle cupcake, and (somehow) cookie dough. These cookies fall squarely under that title of “viral sensation.” They are often dragged for their doughy, cakey texture, their sometimes questionable flavors, and, most often, for being far too sweet—they are topped with frosting after all. Still, the company continues to flourish thanks to its clout across social media, even as it faces growing pains in the form of lawsuits and labor violation claims.

Texturally, it seems, they’re all wrong. People say they’re too soft and border on gloppy instead of gooey in the center and crisp on the edges. One Twitter user compared them to playdough. The cookies are also too sweet for many customers. Normally, I’d scoff at that kind of critique—it’s a dessert!—but these cookies are topped with frosting that is itself sometimes covered in another sweet topping. For instance, there’s a cotton candy cookie topped with cream cheese frosting and popping candy, as well as a caramel shortbread cookie topped with chocolate, caramel, and Twix pieces. It’s a sugar bomb that doesn’t seem to allow for any flavors besides sweetness to come through in each bite.Very public trademark lawsuits, dubbed the Utah Cookie Wars, have also put Crumbl in the news—pitting the company against cookie chains Dirty Dough and Crave. These cookie companies, Crumbl alleges, use “packing, decor, and presentation” that are suspiciously similar to Crumbl’s. The company also alleges that Dirty Dough, started by a former Crumbl employee, used stolen documents containing trade secrets to undermine Crumbl’s business. Dirty Dough has denied the allegations, and taken out a series of billboards with messages like, “We don’t file lawsuits, we just have better cookies!”Crumbl is not the first viral food chain to be criticized (Crumbs, anyone?), and it certainly won’t be the last. But it is a prime example of the way the internet’s hype machine is pushing food culture towards a dark, underbaked, over-sweetened road—here’s why. On the Dirty Dough Instagram page, the company posted videos that poked fun at the initial lawsuit. But after that, there was a few months of radio silence and it seemed like the Cookie Wars were over or at least out of the public eye. On May 10, 2022, Crumbl Cookie submitted legal documents claiming trademark infringement, according to KSL TV 5. The company sought legal action against two cookie companies: Dirty Dough and Crave Cookie.Dirty Dough responded to the lawsuit by putting up billboards on I-15, which said things like “Cookies so good — we’re being sued!” The legal action, billboard response as well as the emergence of competing cookie companies (aka the Utah Cookie Wars) caught the attention of national media like CNBC.

The companies have also both announced new cookies. Dirty Dough released a caramel apple pie cookie filled with real apple filling, among other new cookies like its spring sugar cookie or its fruity crisp cookie. Crumbl came out with a Texas sheet cake cookie, which tastes like a rich chocolate cake with a fudgy top, and even announced it will be coming to Canada.
The lawsuit focused on trademark infringement. KSL TV 5 reported, “Crumbl Cookies claims that Crave Cookies and Dirty Dough have similar logos and packaging to their own. The company alleges the two businesses are trying to profit off Crumbl’s reputation and branding.”The proposed countersuit alleges Dirty Dough has experienced “significant financial harm” because of the litigation, including loss of investors and the cost of litigation. The plaintiff (Dirty Dough) is requesting an unspecified amount in damages to be determined at court.On Friday, Dirty Dough provided the Deseret News with legal documentation proposing a countersuit. The company filed a “motion for leave to file counterclaim,” which could give it the ability to counter-sue.

As Dirty Dough’s marketing campaign hit the headlines, Crumbl CEO Jason McGowan posted an update on LinkedIn regarding the lawsuit. He said, “Dirty Dough has stolen trade secrets from Crumbl’s internal database. An ex-employee has turned over at least 643.7 MB of information that Dirty Dough had in their possession.”
McGowan said the information included “66 Crumbl recipes” and “other proprietary information.” Dirty Dough denies these allegations and continued to drum up interest in the lawsuit via satirical videos.