The first shipment took place in April 1946. The same month, the company was renamed Vacuum Foods Corporation. With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed. In October 1948, TIME magazine announced that entertainer Bing Crosby was to employ a 5-day a week radio show to promote Minute Maid. The magazine article gave further details:In 2007, Coca-Cola retained New York-based Corporate Realty Consultants and Boyd Commercial LLC of Houston to sell 2000 St. James Place. The company negotiated with Planned Community Developers to lease an office building in Sugar Land Town Square. Then, in January 2008, Minute Maid announced plans to move its headquarters to Sugar Land. The headquarters building is located at Sugar Land’s town center and opened on February 16, 2009. The city of Sugar Land gave the company a $2.4 million tax incentive to move its headquarters there.
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the brand “Моя Семья” (Moya sem’ya, “My Family”) in Russia and the Commonwealth of Independent States. Minute Maid was the first company to market frozen orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world’s largest marketer of fruit juices and drinks. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in Houston.
In 1970, the company was involved in a scandal in the United States about bad housing, often referred to as “slave quarters”, and working conditions of Minute Maid farm laborers in Florida. The United Farm Workers stepped in to support the workers. NBC reported on the issue in a 1970 documentary called Chet Huntley’s Migrant: An NBC White Paper. In response to the bad press and a boycott in Florida, the company established a program that improved the workers’ situation.
“Minute Maid (retail price: 29¢ a pint and a half) got into the field first in 1945, at a new $2,300,000 plant in Plymouth, Fla. With little cash to advertise, it lost $450,262 the first two years. Last year it finally turned the corner. Says Vacuum’s President John M. Fox: “Why, this orange juice thing is the wonder of the grocery world. Ask anybody.” Anybody in the frozen food industry agreed—and Birds Eye, Snow Crop and others began to put out their own concentrate. Nevertheless, Vacuum’s sales increased so much that President Fox announced last week that the net profit for its last fiscal year was $179,865. Demand is so great, said Fox, that Vacuum has had to allocate shipments and is thinking of setting up a California plant. The shortage temporarily takes some of the bloom off the Crosby deal. But Vacuum hopes to step up output enough to fill the new orders Crosby will bring in. And in the scramble for the new market, Vacuum figures that Crosby is just the Pied Piper needed to lure customers away from the old brand names.”In 1985, The Coca-Cola Company purchased the 2000 St. James Place in Houston from Bechtel Corporation for Minute Maid. Minute Maid moved into the new office building the following year.
Minute Maid original offices were located in New York. John M Fox, president of the company announced on October 20, 1957, that Minute Maid Headquarters would be moved to a new building located on the corner of US 441 and Hwy Route 50 in Orlando, Florida.
In 1973, the company released its first ready-to-drink, chilled orange juice product in the United States, entering an “orange juice war” with Tropicana.
On March 6, 2021, amid the COVID-19 pandemic, Coca-Cola announced it was closing Minute Maid’s office in Sugar Land and would join the operations with the company’s base in Atlanta, Georgia.The Crosby radio show ran until October 1950 and the ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company’s national success.
Why was Minute Maid discontinued?
“This product did not meet our high-quality standards due to the potential presence of foreign matter,” Coca-Cola spokesperson Ann L. Moore told People. “We took this voluntary action because nothing is more important to us than providing safe, high-quality products to the people who drink our beverages.”
Minute Maid is marketed under the brand “Моя семья” (eng. “My family”). Also Minute Maid Pulpy Orange is selling under the brand “Добрый” (eng. “Kind”)
Does citrus punch truly have grapefruit?
Citrus Punch: Filtered Water, Alcohol, Natural Flavors, Contains Less Than 2% Of Citric Acid, Cane Sugar, Lime, Grapefruit, And Lemon Juices From Concentrate, Sodium Citrate, Stevia Sweetener, Colored With Pear Juice Concentrate.
Minute Maid entered the Pakistani market in 2008. Here they have used the same advertising concept as they have used in India i.e. “where is the pulp?”.
What juices are citrus?
The juice runs the gamut from grapefruit, lemon, lime and orange with their variations that are sweet-tart and freshly flavorful. Citrus juice helps to balance flavor, highlight natural flavors, preserve color and prevent oxidation.
In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of dehydrating medical products for use in the U.S. war effort. The US Army wanted to extend this process to nutritious food, so NRC created a new subsidiary, the Florida Foods Corporation. Led by John M. Fox, Florida Foods Corporation won a government contract worth $750,000 for 500,000 lb (227,000 kg) of powdered orange juice for the war. The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a product.
What is the Minute Maid controversy?
In 1967, Minute Maid relocated to Houston, Texas, and joined with Duncan Foods to form the Coca-Cola Foods division. In 1970, the company was involved in a scandal in the United States about bad housing, often referred to as “slave quarters”, and working conditions of Minute Maid farm laborers in Florida.
The company was originally incorporated in 1945 as Florida Foods, Inc, then later became Vacuum Foods Corporation. It employs over 1,900 people and has over $2 billion in sales (1997 est.).Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. A Boston marketing firm H. A. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare.
Is Minute Maid a citrus juice?
Authentic, timeless and downright deliciously refreshing juice made from perfectly ripe, natural oranges. That’s what Minute Maid 100% Original is all about. 100% orange juice. Pasteurized.
In 2001, the Minute Maid division of Coca-Cola launched the Simply Orange brand, which “uses a computer-modeled blending of citrus sources with the intent for the consumer to enjoy a uniform taste year-round”.
What flavor is citrus punch?
The classic tart flavors of lemon, lime and orange to give your mouth a wake-up call. NO high fructose corn syrup.
The Coca-Cola Company sold its Minute Maid orange groves in Florida in 1997. The United Farm Workers again took the side of the orange growers during this time.The recalled juice drinks were distributed in eight states: Connecticut, Maine, Maryland, New Jersey, New York, North Carolina, Pennsylvania, and Virginia. Food Safety News reports that more than 7,475 cases of Minute Maid drinks are included in the recall, and they will be marked with date codes that read Jan0322 NP, Jan0422 NP, or Jan0522 NP. Anyone who believes they may have one of the recalled products is encouraged to return it to the store where it was purchased, discard it, or call Kraft Heinz Consumer Relations at 1-855-713-9237. This is the second beverage-related recall in the past month. In late November, Kraft Heinz recalled some packages of its powdered Country Time Lemonade, Country Time Pink Lemonade, Tang, and Arizona Tea along with some of its powdered Kool-Aid drinks due to the potential for them to contain “very small pieces of metal or glass.” The affected packages are marked with “Best When Used By” dates between May 10, 2023, and November 1, 2023.
